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What is 18-49 demo? Reward $2
Created by glassy, 393 days ago, 1589 views

What is 18-49 demo?
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1

ha14392 days ago

@glassy

perhaps Ranking Adults aged 18-49, 18-49 demographic in television, advertisers target 18-49 year-olds

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2

aliasadullah392 days ago

The key demographic is a term in television ratings that refers to the most desirable demographic group to a given advertiser. Key demographics vary by network, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income." Most key demographic groups consist of adults who are somewhere in age between 18 and 54.For example, the key demographic for reality television is women with disposable income aged 18 to 34 whereas for the WB Television Network it is "eighteen- to thirty-four-year-old, educated, white, affluent viewers" Television programming is tailored to members of its key demographics "Despite the increase in time-shifting to watch recorded television and shows on the Internet, the use of television as an advertising vehicle is still determined by demographic characteristics or who is watching at what time." The subset of ratings that only includes the key demographic of 18- to 49-year-olds is often referred to as the "key demo".

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3

thaison2001392 days ago

the second year in a row, television viewership of 18-49 year olds (on traditional sets) dropped over the course of the TV season, despite the recent high ratings for show finales including American Idol and Oprah.
According to Nielsen, the overall TV audience grew 1.5 percent over the past year to about 61.3 million people, but numbers for the younger demographic are down. At any given time of day, about 25.1 million 18-49 year olds were watching television—live or recorded, broadcast or cable—this TV season through May 8. It's a 1.4 percent drop from the same period last year, and a 2.7 percent drop from two years ago.
The top four broadcast networks saw the biggest decline in viewership. About 3.6 million people between 18-49 years old watched prime-time shows on those networks this TV season through May 22, down 9 percent from last year. The only major broadcast network whose audience grew is Univision, with numbers up 7.6 percent from a year ago.
CBS had the most prime-time viewers for the season, averaging 11.6 million viewers per night, down 1.5 percent from the previous year. Fox held the top spot for the 18-49 demographic in prime time, averaging 4.6 million viewers in that age group, a decline of 5 percent from a year earlier. ABC and NBC were third and fourth in both overall and 18-49 year old viewership, with NBC’s prime-time numbers down 15 percent.

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4

brendaniel392 days ago

@glassy
It's also known as Nielsen ratings, see how it started here:
Nielsen ratings are the audience measurement systems developed by Robert F. Elder and Louis F. Woodruff and sold to Nielsen Company, in an effort to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst whose career had begun in the 1920s with brand advertising analysis and had expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows. The first Nielsen ratings for radio programs were released the first week of December 1947. They measured the top 20 programs in four areas: total audience, average audience, cumulative audience and homes per dollar spent for time and talent.[1]

In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio. That method has since become the primary source of audience measurement information in the television industry around the world.

See the full info here :
https://en.m.wikipedia.org/wiki/Nielsen_ratings

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5

Aravi392 days ago

Hi

Kindly find the below article: -

https://en.wikipedia.org/wiki/Key_demographic

Regards,

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6

JJ48JG24DE88KK5391 days ago

@glassy
18yearsoldto49yearsold.

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7

Nikoladzonilud387 days ago

Nielsen ratings are the audience measurement systems developed by Robert F. Elder and Louis F. Woodruff and sold to Nielsen Company, in an effort to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst whose career had begun in the 1920s with brand advertising analysis and had expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows. The first Nielsen ratings for radio programs were released the first week of December 1947. They measured the top 20 programs in four areas: total audience, average audience, cumulative audience and homes per dollar spent for time and talent.[1]

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8

Danyil387 days ago

For the second year in a row, television viewership of 18-49 year olds (on traditional sets) dropped over the course of the TV season, despite the recent high ratings for show finales including American Idol and Oprah.
According to Nielsen, the overall TV audience grew 1.5 percent over the past year to about 61.3 million people, but numbers for the younger demographic are down. At any given time of day, about 25.1 million 18-49 year olds were watching television—live or recorded, broadcast or cable—this TV season through May 8. It's a 1.4 percent drop from the same period last year, and a 2.7 percent drop from two years ago.
The top four broadcast networks saw the biggest decline in viewership. About 3.6 million people between 18-49 years old watched prime-time shows on those networks this TV season through May 22, down 9 percent from last year. The only major broadcast network whose audience grew is Univision, with numbers up 7.6 percent from a year ago.
CBS had the most prime-time viewers for the season, averaging 11.6 million viewers per night, down 1.5 percent from the previous year. Fox held the top spot for the 18-49 demographic in prime time, averaging 4.6 million viewers in that age group, a decline of 5 percent from a year earlier. ABC and NBC were third and fourth in both overall and 18-49 year old viewership, with NBC’s prime-time numbers down 15 percent.

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